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Minimalistic style. Timeless classics. No high street markups.

New fashion brand
Fashion directly from the factory, no middlemen. Half-price to comparable brands.

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We've made returns easy!

  • Not 100% satisfied with your recent Icona of Sweden purchase? We are happy to accept returns on items that are in original condition, within 14 days of receiving your order.
  • If you would like to change your item for a different colour or size, please return your unwanted item and order a new one.
  • If you purchased the item you want to return with a gift card, a new gift card with the purchase price of your item will be issued.
  • Any product you return must be in the same condition as when you received it. Returned items must not be worn, used, washed or altered in any way. All items will be reviewed individually upon return.
  • If your refund is accepted, we will refund the price you paid for your item back to your original payment method.
  • If we receive a returned item in an unsuitable condition, the refund will become void and the item/s will be sent back to you.
  • The items you wish to return are your responsibility until we receive them. It’s a good idea to get insurance for the value of the items you are returning, and obtain proof of postage.
  • We are not responsible for any items that are returned to us by mistake.
  • Refunds usually take 2 – 3 weeks to be received and processed. We will keep in touch with you along the way and send you an email once it’s all done.
  • If you have any questions about your refund, please contact us .

    Follow these easy steps to return an item

    1. Re-pack your items (with labels and tags still attached) in an appropriate post package

    2. Mark the package with return address within 14 days of receiving your item and send to:

    Icona of Sweden c/o Paritet Sweden AB
    Sliperigatan 2,

    3. Return your package through your local Post Office. Don’t forget proof of postage! This is evidence that you returned your items, in case something goes wrong.