x
— Welcome —

Minimalistic style. Timeless classics. No high street markups.

New fashion brand
Fashion directly from the factory, no middlemen. Half-price to comparable brands.

Shopping bag
Your bag is empty

— About us — Fashion where Scandinavian Simplicity is the guide to design The true story
Minimalistic style. Timeless classics
No high street markups.
We’re available online only,
which means we love emails.
You can also follow us:

For general inquiries:
hello@iconaofsweden.com

For press and media inquiries:
hello@iconaofsweden.com